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Design Consultancy Experience
2023
In 2022, London South Bank University students collaborated with IDEO led by Senior Design Lead Matt Cooper-Wright to provide a hybrid working experience in our project.
The objective of this project was to develop brain-engaging activities for designers in the industry. These activities aim to stimulate creativity and enhance business strategy, ultimately helping users to think outside the box while also understanding the potential outcomes that may arise. As part of the project, a quick 5-10-minute brain-engaging activity was created to boost users' idea generation and facilitate their workday.
In this project, we developed "Wrong But Right" - a game that allows users to exercise their imagination. Inspired by Cards Against Humanity, we created a wide range of options for users to choose from, collect, and match the descriptions of the cards they've chosen. They can then use their imagination to create something outside the box.
The cards focus on different themes and ideas that can be influenced by demographics, location, environment, materials used in products, type of product, and where it's being sold.
Our primary focus is on the "who, what, where, when, why, and how" aspects of the design idea. This game serves as a great way to start the day and boost creativity.
Students from London South Bank University visited IDEO's London Head Office to pitch their ideas and prototypes.
Introducing Right But Wrong
or Wrong But Right
its a card game
